The world’s largest blockchain-focused public relations agency, Wachsman PR has helped more than fifty groundbreaking companies in the financial technology sector achieve recognition and acclaim. From global bitcoin exchanges, to blockchain not-for-profits, to novel social media platforms and next generation medtech investment portals, Wachsman PR represents a vast array of new world innovators bringing niche solutions to a growing, global audience. With relentless focus, Wachsman PR does what it takes to plan and execute winning strategies, striving to help every partner achieve their goals.
ICONOMI, a technology company focusing on the blockchain and cryptocurrency industry, hired Wachsman PR in September 2016. Six days before their month-long crowdsale was set to conclude, ICONOMI asked Wachsman PR to assist them in a mission to educate potential investors and partners on their novel approach and to introduce their select team to the world.
With only hours to spare, Wachsman PR worked hand-in-hand with ICONOMI leadership, together generating substantially more media interest in a revolutionary project, dramatically improving the quality of detail and attention from mainstream and trade press. By the time the crowdsale had concluded, ICONOMI had approximately doubled the moneys invested to more than $10.5 million in fiat and digital currencies combined. At the time, ICONOMI had completed the 10th largest crowdsale of any type in history.
Subsequently, Wachsman PR has become close partners with ICONOMI, helping shape the messaging behind platforms that will broadly benefit the digital currency ecosystem and while bridging the gap between investors from every corner.
Kik, one of the world’s most popular social networks, hired Wachsman PR in May 2017 in anticipation of an extraordinary announcement. In an historic moment for the blockchain industry, at Token Summit on May 25 Kik CEO Ted Livingston revealed Kin, an Ethereum-based token which will be the core of a new ecosystem for digital goods and services. Wachsman PR is proud to support Kik through its upcoming token offering.
Built on Ethereum, Aragon is the first management tool developed specifically to disintermediate the creation and maintenance of companies all around the world. Headquartered in Barcelona, Aragon was co-founded by two recognised tech prodigies, Luis Cuende and Jorge Izquierdo. Cuende has been featured on Forbes’ 30 Under 30 list, is a MIT TR35, and most recently, co-founded Stampery, a blockchain data certification startup backed by renowned venture capital firm Draper Associates. At the age of 15, Cuende’s partner Jorge Izquierdo was awarded a WWDC scholarship by Apple as one of the most promising young app developers. One year later, Izquierdo reached number 2 in the Spanish App Store charts with Showy.
In April 2017, Wachsman PR started working with Aragon ahead of their month-long token sale, in order to increase industry awareness of the platform, enhance the media presence of its Founders and garner the attention of potential investors. Within 15 minutes, Aragon’s token sale raised the equivalent of $25 million USD, securing media coverage in mainstream and trade publications all over the world.
Coinsource, the world’s largest bitcoin ATM network, was founded in late 2014 by co-founders in Texas and California.
With only three Bitcoin ATMs at the time, Coinsource hired Wachsman PR in late 2015 to help enhance demand for their existing machines.
Following a persistent public relations strategy, and accelerated by a close partnership together, within a year Coinsource became by more than 2X the largest bitcoin ATM network in the world.
Through a comprehensive, targeted campaign, Coinsource has attracted the attention of trade journalists, high level reporters and broadcasters. With consistent and positive press, through online and print publications, and often on television, Coinsource has secured its place alongside the most essential brands in the digital currency industry.
Lisk hired Wachsman PR for their public relations needs in September 2016, a time when significant technical developments were being completed by the Lisk team.
Wachsman PR successfully announced their development milestones to press, while building the reputation of Lisk CEO, Max Kordek by securing expert commentary opportunities on current news topics in mainstream media. In December 2016, Lisk made their biggest announcement to date, the formation of the Lisk Foundation, a not-for-profit based in Zug, Switzerland. The launch achieved mass attraction from global top-tier media covering the story.
Dash, or Digital Cash, is a cryptocurrency considered the superior alternative to bitcoin.
Founded in early 2014 under a different name, Dash hired Wachsman PR in July 2016.
Wachsman PR was brought in to provide exposure to Dash’s growing record of accomplishment and capacity, educating media and the public on a unique governance system and a self-funded treasury that would finance further development of the coin. After determining a long-term strategy, Wachsman PR was able to dramatically increase the attention paid to organizational developments, technology advancements, and partnership deals.
Long-term partners with Wachsman PR, Dash has since become one of the world’s most valuable cryptocurrencies, and its stellar model and organization have become broadly recognized as best-in-class.
The inaugural Token Summit was a one-day event exploring the rise, evolution, and regulation surrounding blockchain-based digital assets, also knows as tokens. The New York City event hosted forty speakers, fifteen sessions and attendees from forty-four different countries. It was held at Paulson Auditorium at NYU Tisch Hall.
WPR teamed up with Token Summit in mid-March 2017 to help the organizer, William Mougayar, prepare for the event. Wachsman assisted in the planning, sponsorship packaging, planning and execution of the event, ensuring optimal media coverage for blockchain royalty. The event was a colossal success, receiving massive coverage from media globally.
Founded in 2015, Plynk is Europe’s first money messaging app offering instant person-to-person payments. Headquartered in Dublin, Plynk was co-founded by Charles Dowd and Clive Foley to remove the complexities and awkwardness of money transfers amongst family and friends, making it fun, fast and free. Linked to users’ social networks, Plynk users can send money as a message to a single contact or in group chats instantly and with no fees. Once an account is created, users receive a payment account with a dedicated IBAN and virtual Mastercard for online payments.
In May 2017, Wachsman PR started working with Plynk in order to announce their significant Series A raise of €25 million and increase awareness of the app amongst their target market across Europe and worldwide. As a result, Plynk has secured international media coverage across multiple mainstream and trade publications.
SONM (Supercomputer Organized by Network Mining), the universal fog supercomputer powered by blockchain technology, enlisted the services of Wachsman PR a month before its Initial Coin Offering in June 2017. By adjusting the algorithms behind conventional cloud and grid networks, Moscow-based SONM plans to become the first decentralized supercomputer to be used for a variety of purposes, including website hosting, DNA analysis, and scientific calculations. Wachsman PR was able to leverage the team’s significant expertise in the blockchain and digital currency spaces in order to secure top-tier and significant trade press placements for SONM. The SONM ICO achieved its fundraising goal of $42 million in just four days. It’s currently trading on several major exchanges and has launched its first live implementation with popular first-person shooter game Quake 3.
IOHK, the world’s leading blockchain architects, approached Wachsman PR after two years of operating under the radar researching and developing peer-to-peer technologies to revolutionize financial services.
Headquartered in Hong Kong, IOHK partnered with Wachsman PR in January 2017 to launch onto the scene as global leaders in the advanced field of blockchain development, expecting to immediately make their mark. Together with IOHK’s leadership, Wachsman PR developed a comprehensive strategy to successfully build IOHK’s brand and generate continuous positive perception from media.
Wachsman PR was able to successfully introduce IOHK to the world with a bang, securing interviews, byline articles and placements in global mainstream and trade press, helping to strengthen the company’s reputation of being at the cutting of blockchain innovation. With new research centers opening in every corner, Wachsman PR has secured interviews and media placements for IOHK in many of the most influential publications around the world, setting the stage for great things to come.
Headquartered in New York City, Agentic Group is a global membership-based consortium of Blockchain, Digital Currency and related companies providing education, consulting and development services for businesses, governments and nonprofits.
Beginning in April 2016, Wachsman PR has worked with Agentic Group in order to increase industry awareness of the consortium, enhance the media presence of its Founder, Rik Willard, attract new members, and promote the Group’s global events.
Over the course of the year, Wachsman PR successfully established industry awareness of the Agentic Group, introduced industry-leading board members, and helped positioned Agentic Group as a fixture in the blockchain and cryptocurrency industry.
Founded in 2013, BitGive is the world’s first Bitcoin 501c(3) nonprofit organization recognized by the US government. Based in San Francisco, BitGive is spearheading transparency in the philanthropy sector with its latest innovation, GiveTrack, a platform which uses blockchain technology to track and trace each charitable donation. Starting in September 2016, Wachsman PR guided BitGive in successfully unveiling their biggest product feature to date; GiveTrack. To launch the platform, Wachsman PR secured founder Connie Gallippi a platform to speak at an important stage in the Blockchain and Cryptocurrency space, to announce the novel launch. Simultaneously, the announcement generated significant coverage in critical publications including philanthropic, crypto and mainstream press.
Node40 is a blockchain infrastructure and services provider based in Albany, NY. Starting in September 2016, Wachsman PR has helped Node40 establish a brand beyond the Dash cryptocurrency ecosystem, developing an audience and reputation for superior expertise in mainstream media.
As the premier provider of masternode hosting solutions for Dash, one of the world’s most valuable cryptocurrencies, Node40 charged WPR with educating potential customers and developing a strategy to broadly announce Node40 Balance, the first-ever accurate tax solution for digital currencies, which premiered in March 2017 to great acclaim.
Steemit, a groundbreaking decentralized social media network, hired Wachsman PR one month before their public launch in May 2016. Through the use of an advanced, application-specific blockchain, Steemit found a way to improve social media with revolutionary distributed ledger technology.
Bloggers, artists, photographers, reporters could simply upload original content on Steemit.com, and the community would vote on its popularity; the more popular it is, the more digital currency the author could earn. Leveraging a novel concept complicated the integration of sophisticated technologies, Wachsman PR helped Steemit receive a consistent stream of influential media placements, receiving globally recognized press online and television appearances nationally and locally. Within a year’s time, Steemit has grown from an innovative beta with a cult following to one of the fastest-growing social media sites on the internet.
Oliver Bussmann is a globally recognized technology thought leader and driver of large-scale transformation at multinational organizations. As the Founder and Managing Partner of Bussmann Advisory, he advises enterprises, top-tier consultancies, and financial services companies looking to stay ahead of the digital disruption curve. Prior to founding the firm, Oliver served as Global Chief Information Officer for UBS and SAP, CIO for North America & Mexico at Allianz, and held executive positions at Deutsche Bank and IBM.
Wachsman PR was honored to work with Oliver Bussmann in early 2017, facilitating opportunities in important print, online and broadcast media.
Overstock.com’s financial services division, t0, created the world’s first blockchain-based trading platform to provide investors a better way to buy and sell securities and assets like stocks. Overstock hired Wachsman PR in March 2016 to help proliferate the message of this disruptive technology to cryptocurrency influencers and the wider fintech community, focusing on t0’s ability to dramatically improve transparency and settlement times associated with capital market trading.
After receiving substantial media attention at Money20/20 Europe conference in April 2016, CEO Patrick Byrne said at the keynote that his trip to Copenhagen was “…one of the most productive conferences I have seen…both from the quality of contacts we’ve made and from the quality of media here.”
Afterwards, working together with Overstock.com’s internal communications team, Wachsman PR helped form the strategy for important future announcements. Throughout a multi-month campaign, Wachsman PR secured placements for t0 in many important print publications and on television in the US and Europe.
TaaS, the world’s first tokenized closed-end fund dedicated to blockchain investments, hired Wachsman PR in January 2017 at the critical stage of preparing to launch a token crowdsale. The company needed to communicate how their innovative investment model reduces the risks and technical barriers of investing in the blockchain space while providing ample opportunity for profit generation.
Working together with the TaaS team in Europe, Wachsman PR developed a comprehensive strategy to drive investor and enthusiast attention through media coverage. TaaS rocketed onto the global stage with a series of trade press and several top tier placements, and the crowdsale concluded after raising a combined $7.7 million in crypto and fiat assets from more than 3700 investors.
Founded in January 2017, Crypto Valley Association (CVA) is an independent, not-for-profit association established to take full advantage of Switzerland’s strengths to build the world’s leading blockchain and cryptographic ecosystem, working with government to foster the development of pioneering digital technologies in Switzerland and internationally. With a number of leading companies and startups as members, including ConsenSys, UBS, PwC, Thomson Reuters, and Luxoft, the association’s mission is to shape an open, free, and prosperous financial services industry of the future.
Wachsman PR started working with CVA in March 2017 in order to successfully launch the Association to global media and continually increase the awareness of the association amongst both financial services institutions and blockchain and cryptocurrency startups. Crypto Valley’s launch attracted the attention of trade journalists and global top-tier reporters, with Wachsman PR securing significant coverage worldwide.
Cofound.it, a platform for nurturing and incubating the world’s most innovative digital currency startups, engaged Wachsman PR as a global launch partner ahead of its public spin off from ICONOMI, another client of the agency. Cofound.it needed to introduce its distributed platform and innovative crowdsale mechanism called Priority Pass to the crypto world and drum up significant interest and support ahead of its crowdsale. Following a string of press that firmly positioned the company as the premier co-founding platform for crowdsale projects Cofound.it became the thirteenth largest crowdsale in history and the first-ever to sell out completely in a pre-sale.
Wachsman PR is also an advisor to all projects that are selected to participate in Cofound.it’s crowdsale program. Its first projects, crowd sentiment data platform Santiment, stable fiat currency-backed token X8currency, and Musiconomi, an expansion on the platform built by the Musicoin Project, will all launch in Summer 2017 with Wachsman PR.
Wachsman PR started working with ID2020, a public-private partnership dedicated to providing the global population access to an officially recognized identity, several weeks before the second annual “Platform for Change” Summit at the United Nations. Working in tandem with PwC, Accenture and Microsoft, Wachsman PR took the lead in preparing press releases and media alerts as well as inviting media to and conducting full media engagement at the June 19 event in New York.
WPR strategized and led the collaboration of the overarching messaging on behalf of ID2020, which aims to bring new solutions, including examining technology like blockchain and biometrics, to address the global identity problem currently affecting 1.1 billion people around the world.
The event drew several members of trade and top tier press to witness presentations and panels from senior figures in business, tech and government. During the event, it was announced that the ID2020 Alliance was supported by a $1 million USD grant from Accenture and $275,000 grant from The Rockefeller Foundation. On the same day, to great acclaim Microsoft and Accenture demoed a software prototype combining biometrics with blockchain technology to enable user-owned identification.
CakeCodes is the parent company of BitMaker, a Seattle-based Android app that incentivises users to engage with mobile products through advanced gamification and free Bitcoin and Ethereum rewards.
In April 2017, Wachsman PR began working with CakeCodes to launch Bitmaker 2.0. The innovative nature of BitMaker, and CakeCodes’ unique management background is highlighted to build brand awareness in key markets. WPR has been able to capitalize on these characteristics to secure a series of media placements, interviews and opportunities across a variety of publications.
WPR has positioned CakeCodes CEO Simon Yu as an expert in the bitcoin sector, allowing for commentary, and further media coverage in this growing space.
CakeCodes was the recipient of the Coin Agenda 2016 award for Best Startup and was named a Rising Star.
KeepKey, makers of the world’s premier hardware wallet, hired Wachsman PR in May 2016 to add substance to a brand that had developed an extraordinary product that had yet to receive commensurate attention from media. The Seattle-based startup had built a sleek, simple to use consumer product that could securely protect digital currency and other digital assets.
KeepKey CEO Darin Stanchfield had an entrepreneurial and cyber security background, so public relations efforts focused first on his experience and ability to comment on current news topics as a way to instigate buzz. KeepKey swiftly received international recognition, including from a major daily newspaper in New York, a byline article in one of the bestselling business magazines, with commentary on some of the most highly visible websites and with appearance on national television.
Founded in 2016, San Francisco-based RedCrow is an equity crowdfunding portal that provides exclusive, professionally-vetted investment opportunities for investors. RedCrow was co-founded by CEO Brian Smith, a former Morgan Stanley financial advisor and wealth manager, and Chairman Jerry Harrison, a serial entrepreneur and Rock and Roll Hall of Fame musician, to initially focus on early stage healthcare companies.
Wachsman PR started working with RedCrow in September 2016, two months prior to the launch of their platform. Wachsman PR helped RedCrow announce its “nichefunding” portal to US media with terrific success, securing television coverage in Yahoo Finance and Fox Business with coverage in Forbes, Inc.com, and Boston Globe. Wachsman PR continued to enhance the awareness of the RedCrow brand with targeted media placements in healthcare, startup, investing and regional media.
iPayYou, a Seattle-based company that developed bitcoin wallet focused on consumer and commercial applications, brought Wachsman PR on board in April 2016 to launch the product and brand. Through a structured PR campaign with graduating intensity, the WPR team helped quickly define iPayYou as the world’s easiest, safest and most useful bitcoin wallet, and developed a foundation for many announcements to come.
Throughout a lasting partnership, Wachsman PR has facilitated many profiles of iPayYou CEO Gene Kavner, determined a strategy for recruiting and attaining wallet consumers, and helped define messaging that fully distinguishes the unique feature set developed by iPayYou.
Slovakian-based startup DECENT signed on with Wachsman PR during their Initial Coin Offering in late 2016. Alongside an in-house digital marketing and advertising campaign, DECENT selected Wachsman PR to assist in brand recognition and maintaining investor interest throughout their two month raise. DECENT issued investors with the DCT token, which is designed to incentivize peer to peer content distribution and consumption.
Through a series of well timed press releases, expert commentary pitches and ample trade press, Wachsman PR helped generate awareness for the DECENT team and their product, which in effect is akin to a legal torrent streaming service. Consistent, positive exposure saw a spike in investor interest and the DECENT crowdsale concluded with more than $4 million USD raised.
Fermat, a decentralized and blockchain-enabled open source project developing the Internet of People, hired Wachsman PR in March 2016.
At the time, Fermat had plans to launch the project to a global audience and selected Wachsman PR as their communications agency to aid them in messaging and media relations. From the outset, Wachsman PR delved into the innovative and exciting concept and provided support to the Fermat management team in drafting and editing the whitepaper, defining the core messages for each audience; and developing the press materials to be issued to the media upon launch.
By effectively communicating a complex and largely unexplored concept, Wachsman PR successfully secured launch coverage in top-tier mainstream media, blockchain and cryptocurrency press, immediately enhancing the credibility and achievability of the revolutionary project. One year on, Fermat has fulfilled much of its grand vision, with great things in store for release throughout 2017.
Led by a prominent, brilliant Co-Founder of Ethereum, the world’s multi-blockchain wallet Jaxx hired Wachsman PR in September 2016 to grow their brand and ensure that their platform received attention as it added new features. Wachsman PR helped Jaxx announce the integration of new coins and new products, which led to consistent torrent of coverage. Industry-focused expert commentary from CEO Anthony Di Iorio was regularly featured in publications worldwide.
Patch Homes is a San Francisco-based home equity financing platform that creates a way for existing homeowners to cash out equity at 0% interest with no monthly payments. Since beginning together in February 2017, WPR helped launch the company from private beta to public, defining their innovative home equity product, and generating buzz around Patch Homes’ seed funding.
Unocoin, India’s leading Bitcoin exchange, joined Wachsman PR just before they conducted the largest raise for an Indian bitcoin company in the country’s history. Wachsman PR successfully guided the startup through the announcement and the subsequent media attention, telling the world the story of how a small team from Bangalore raised $1.5 million in a Pre Series-A round, the highest amount for any digital currency venture in the history of India at the time. The narrative caught the eyes of top reporters from publications across the world. With Wachsman PR, Unocoin fielded dozens of media enquiries, phone interviews, email Q&A and commentary opportunities, securing the exchange a reputation as the most recognized and important bitcoin company in India.
Kraken hired Wachsman PR in January 2016, initially to announce the acquisition of Coinsetter and Cavirtex, two of the largest exchanges in North America. After weeks of planning, the announcement of perhaps the largest M&A deal in bitcoin history made a major impact, and Kraken rapidly grew its customer base in the United States and Canada. Working closely together with Wachsman PR, in the months to come, Kraken CEO Jesse Powell became a regular fixture in as an expert commentator in the media, and Kraken’s reputation as an indispensable institution for blockchain was cemented. After a continuous, multi-month campaign concluded, Kraken has become perhaps the world’s most trusted digital asset exchange.
Income&, a San Francisco-based fintech pioneer transforming real estate investing with marketplace lending technology, was one of the first clients to join Wachsman PR. Since beginning together in late 2015, WPR helped define their innovative fixed income real-estate based product, the PRIMO, and generated buzz around Income&’s multimillion dollar initial raise.
Working closely with their management team, Wachsman PR provided impactful media opportunities to Income&, ensuring that potential customers, partners, and investors would be able to understand the differentiating factors for an important but complex financial product.
Today, the company has earned critical fintech industry awards, secured impactful press, while maintaining a critical presence in the real estate investment sector.
ZenCash, the privacy coin for borderless, decentralized communications and transactions, onboarded with WPR just prior to their public announcement in May 2017. ZenCash aims to make the cryptocurrency and blockchain industries more digestible by building a supportive and educational community for newcomers and mainstream society. Working closely with the United States based company, WPR developed a personalized public relations strategy with intent to attract interest from partners, investors and exchanges while simultaneously enhancing brand awareness. As a result, ZenCash developed a partnership with WPR client IOHK to accelerate their roadmap when upgrading to a highly secure, transaction replay-resistant system via a soft fork, in addition to receiving media coverage in impactful industry-specific publications.
investFeed is a cryptocurrency based social investing platform. Based in New York, the young fintech company made the controversial move to drop US equities from its platform and replace them with high performing, highly liquid cryptocurrencies. With a Token Generation Event occurring across a short window in July and August 2017, investFeed enlisted the services of Wachsman PR to enhance the company’s exposure. Through a combination of thoughtful, well timed pitches and press releases targeting trade and mainstream reporters, Wachsman PR generated significant media attention for investFeed. CEO Ron Chernesky became an expert on the pivotal Securities and Exchange Commission announcement on Initial Coin Offerings, as well as a thought leader on the intersection of cryptocurrency, social media and incentivized community interaction.